Queer Skate PDX is a community organization in Portland dedicated to fostering a queer friendly skating community that includes quad skaters, inline skaters, and skateboarders. They needed a consistent brand identity that reflected their core values: anti-racist, queer, intentional, creative, alternative, non-hierarchical, scrappy, for "tough softies." Working as a team with my classmate Isabella Medina, we pitched a brand direction centered around a dynamic logo of a skating rainbow. We suggested the creation of a library of graphic elements to make social media management easy and consistent across users, apps, and devices.
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/a662f2ab-ceaf-4343-85ff-09807be21d37_rw_1920.png?h=c23d6ae6637d5d1d15fc1b212f516260)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/ef10f1c2-82e7-4953-a191-d31a3e7bc3a0_rw_1920.png?h=f108a02c274ea7d374f73435e60b00fc)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/cd845e86-006d-486e-9411-bbdb7d4ea54f_rw_1200.png?h=07cf2fadb577f3eff7fc0ca952669793)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/48111933-5220-4f4b-b803-ccba28a0be6c_rw_1200.png?h=3a369bfd0982070d9cfc015c8b562016)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/2bd27cbf-02b8-4081-9daa-802959591854_rw_1200.png?h=820472b7f3ce4b065485ecf604d09358)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/6d01fe2d-b8a3-4522-bc40-12070faaaddd_rw_1200.png?h=4d0cfd272b77722959aeacd7053d118a)
![](https://cdn.myportfolio.com/c9a5b27d-b48e-4c4e-8b39-659714bf9ba6/a1983395-183e-4adc-837d-118bfa0a1c95_rw_1920.png?h=983ede2ef33172951b6c19689da8b643)
Download a pdf of the Queer Skate PDX Brand Directions Pitch Deck here.
Download a pdf of the Queer Skate PDX Brand Guidelines here.
Isabella and I were very grateful to be chosen to present to the Queer Skate PDX representative. It was excellent experience in pitching a brand direction, and although our package was not ultimately chosen by the client, we appreciated the opportunity and the feedback we received.